“In the business sense, leveraging is largely accepted to mean ‘to use something you already have in order to achieve something new or better’, says Annelize van Rensburg, Director of Executive Search at Signium Africa and Chair of Signium Global Board.
“Leveraging a company’s available resources, relationships and opportunities provides executives with the building blocks of a strategy for long-term competitiveness and market advantage.”
By reviewing which resources can be leveraged to best effect, says Van Rensburg, business leaders can create the framework for a strategy flexible enough to implement across various sectors of their business. Here, she highlights the three areas most likely to pay dividends by leveraging: Human resources, data collation and management, and marketing.
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